Racing is in Mazda's blood. It’s what fuels their challenger spirit, and it’s at the very core of their DNA. They started racing in 1968 and never looked back. Year after year, they kept winning, but never rested on their laurels. Creatively we wanted to highlight this heritage, so we set out to create for all types of mediums. Kicking off the 2021 racing season, we launched a brand motorsports TV commercial during The 24hr Of Daytona race, along with social and print ads.