Mazda CX-50 Vehicle Launch
For Mazda's new vehicle launch in the beginning of 2022 we wanted to inspire people to go out and explore nature. With this call to action I was tasked to infuse nature into different platforms consisting of CRM Emails, Digital OOH, Experiential Partnership and still photography for digital use.
This email campaign was phased out over months from a teaser to pre-launch to launch. For the launch phase we developed a 3-touch email communication for Current Owner/Previous Owner/Handraiser. The emails were geo-personalized depending on which region the client was viewing which was unlike anything Mazda has done before. We also focused more on storytelling and bringing in other aspects of the launch aside from just PFP features.
This increased click through by over 30%