60th Aniversary Playboy Edition
To mark 60 years of great marketing to men, Playboy launched a contest for all advertisers that signed up for its January/February 2014 anniversary issue. It just so happened that Playboy's 60th Anniversary was at the same time as the Mazda Miata 25th Anniversary. The iconic magazine with the iconic roadster made a perfect pairing to make something special. The creative needed to be iconic, so we partnered with Playboy's very own illustrator, Olivia De Berardinis. She was amazing to work with and in the end Hugh was a fan. We won most "Iconic" ad.